Doug Jones has a very narrow path to victory that relies primarily on an increase in the Black vote. Jones will likely require 300K votes to win. This will likely require turnout of an additional 135k Black voters.
Mobilizing the Black vote in Alabama will require efforts from the people with deep roots in the community. Marvin Randolph, President and CEO of Southern Election Fund, is the country’s leading expert on Black vote mobilization. He has worked on 120 campaigns in 31 states and organized the largest Black voter registration effort in history when the NAACP registered 400,000 Black citizens in 2012. His connections to Alabama extend back over 20 years, and Southern Election Fund is well-positioned to work with Alabama's community-based leaders to conduct an effective Black voter mobilization program.
DeJuana Thompson of Rubix Strategies is our Alabaman "boots on the ground" and long-term political professional who is running the operation from the local level.
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